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Our idea is simple. By giving customers a choice that removes trash from our landfills and reduces waste and energy usage we can have little impacts that make a big difference. By developing products that use this material we can harvest our own trash and reduce what goes to landfills or ends up in oceans. Also recycled materials only use about 1/5 the energy and water that a virgin material uses so buying recycled has a double benefit. You keep material out of landfills and oceans and lower energy and water consumption. Fritzof Capra in his article "The Dance of Shiva: The Hindu View of Matter in the Light of Modern Physics," and later in the The Tao of Physics beautifully relates Nataraj's dance with modern physics. He says that "every subatomic particle not only performs an energy dance, but also is an energy dance; a pulsating process of creation and destruction…without end…For the modern physicists, then Shiva's dance is the dance of subatomic matter. As in Hindu mythology, it is a continual dance of creation and destruction involving the whole cosmos; the basis of all existence and of all natural phenomena."